乡村振兴背景下欧盟特色农产品营销策略对我国的启示

The Enlightenment of EU Characteristic Agricultural Product Marketing Strategy to China under the Background of Rural Revitalization

我国是农业大国,农民群体数量大,这一基本国情决定了我们必须对农业、农村、农民问题置于战略高度。党的十九大明确提出,在全面建成小康社会的时代背景下,要全面实施乡村振兴战略。农村特色农产品的营销是乡村振兴战略实施的重要一环,也是解决农民经济收入低、提高农民生活水平、带动社会经济快速发展的关键。本文在概括乡村振兴战略、欧盟特色农产品营销概念及内涵的基础上,着重总结欧盟特色农产品营销策略和经验,为我国乡村振兴背景下特色农产品营销提供可借鉴经验。

China is a large agricultural country with a large number of farmers,which determines that we must put agriculture,rural areas and farmers at a strategic height.At the 19th National Congress of the Communist Party of China,it was clearly stated that under the background of building a moderately prosperous society in an all-round way,we should comprehensively implement the strategy of rural revitalization.The marketing of agricultural products with rural characteristics is an important part of the implementation of the rural revitalization strategy,and it is also the key to solving the low income of farmers,improving their living standards,and driving the rapid development of social economy.On the basis of fully summarizing the rural revitalization strategy and the concept and connotation of EU featured agricultural product marketing,this paper focuses on summarizing the EU featured agricultural product marketing strategy and experience,which can be used for reference in the context of rural revitalization in China.