“三重压力”冲击下中小微电商企业生存状况及成本压力调查——2022年“企业成本”专题调研报告

Investigation on the Survival Status and Cost of Small and Medium-sized E-commerce Enterprises under the Impact of Triple Pressure——2022 Annual Report of Enterprise Cost

本报告以中小微电商企业为调研对象,全面分析了2022年,尤其是三季度以来中小微企业生存面临的多重风险、经营困境和成本压力,以及助企纾困政策的思路转变及企业感知。着眼高质量发展目标,基于对企业成本问题的再认识,从政策端、平台端、企业端合力共治,助力中小微电商企业恢复发展视角提出对策建议。

This report comprehensively analyzes the multiple risks,operational difficulties,and cost pressures faced by the small and medium-sized e-commerce enterprises in 2022,and summarizes the transformation of the policy objectives and the policy effects.Based on the new understanding of enterprise cost and focusing on high-quality development goals,we propose the suggestions of promoting the recovery and development of enterprises.