校企合作背景下汉服文化的传播与推广研究

Research on the Dissemination and Promotion of Hanfu Culture under the Background of School Enterprise Cooperation

汉服是我国代表性传统服饰之一,随着时代的发展,汉服作为一种小众的时尚服装出现在大众视野中,并受到了广泛的关注。在现代汉服的发展中,有f各方面的因素导致汉服的传播与推广受到限制,因此需要借助校企合作的方式在大学校园中进行推广传播。文章首先梳理汉服推广的现状,以汉服文化的传播推广为起点,以高校服装设计专业为载体,以汉服热爱者为消费对象,通过校企协同创新的形式,探寻汉服发展的新路子,以期达到校企互利双赢的目标,从而进一步推广汉文化,探索汉服的现代创新应用及传播推广等方面的发展策略。

Hanfu is one of the representative traditional costumes in China.With the development of the Times,Hanfu,as a minority fashion clothing,appears in the public eye and has attracted wide attention.In the development of modern Hanfu,there are various factors that limit the spread and promotion of Hanfu.Therefore,it is necessary to promote and spread Hanfu on the university campus by means of school-enterprise cooperation.The article firstly combs the current situation of the promotion of Hanfu culture,taking the dissemination and promotion of Hanfu culture as the starting point,the college clothing design specialty as the carrier,and the Hanfu lovers as the consumption object,and through the form of school-enterprise collaborative innovation,to explore the new way of the development of Hanfu,with a view to achieving the goal of mutual benefit and win-win between schools and enterprises,so as to further promote the Han culture,explore the development strategies of modern innovative application and dissemination of Hanfu.