潮州刺绣发展困局及传承革新路径探究

Exploration on the Development Dilemma and Inheritance and Innovation Path of Chaozhou Embroidery

潮州刺绣是广东省潮州市的一项传统刺绣工艺,是民俗文化的艺术产物。文章简要分析了潮州刺绣在当今社会濒临边缘化及失传的现状,通过对潮绣现状的分析,并从思维转换、技艺创新、品牌推广、系统更新等视域切入,进行潮州刺绣传承革新路径的方式方法调查及研究,关注非遗技艺与新经济业态、新生活方式、新运营模式之间的交叉融合和跨界整合,希望通过多元主题的共同协作,推动潮绣走出传承困境,顺应当代社会的发展潮流,为潮绣发展和传播提供一个新的方向,同时为类似非物质文化遗产的传承革新给出新的思路和借鉴。

Chaozhou embroidery is a traditional embroidery craft in Chaozhou City,Guangdong Province,and is an artistic product of folk culture.The article briefly analyzes the current situation of Chaozhou embroidery on the verge of marginalization and loss in today's society.Through the analysis of the current situation of Chaozhou embroidery,and from the perspective of thinking transformation,technology innovation,brand promotion,system update,etc.,it conducts a survey and research on the ways and methods of Chaozhou embroidery inheritance and innovation path,focusing on the cross-integration and cross-border integration between the intangible cultural heritage technology and the new economic format,new lifestyle,and new operation mode,It is hoped that through the joint cooperation of multiple themes,Chaozhou Embroidery will be pushed out of the inheritance dilemma,conform to the development trend of contemporary society,provide a new direction for the development and dissemination of Chaozhou Embroidery,and provide new ideas and reference for the inheritance and innovation of similar intangible cultural heritage.