新媒体环境下“非遗”纪录片创作与传播研究

Research on the Creation and Dissemination of Documentaries about"Intangible Cultural Heritage"under the New Media Environment

非物质文化遗产是一个国家和民族历史文化成就的重要标志,是优秀传统文化的重要组成部分。在政府高度重视以及全社会的共同努力下,我国非物质文化遗产传承与保护工作取得了显著成效。当前,随着经济全球化和社会现代化进程的不断加快,非物质文化遗产生存环境渐趋恶化,保护现状堪忧。为进一步推动对非物质文化遗产的传承和保护工作,该文以自拍电视纪录片《苏北糖画》为例,就新媒体环境下“非遗”纪录片创作与传播研究选题,从制约“非遗”纪录片创作与传播的主要瓶颈、新媒体环境为“非遗”纪录片发展带来的机遇“、非遗”纪录片有效创作与传播的主要对策等方面进行探究,以期为广大学者和从业者对之进行深入研究提供相应参考与借鉴。

The intangible cultural heritage is a significant symbol of the historical and cultural accomplishments of a country and a nation,and is an important part of fine traditional culture.With the great attention of the government and the joint efforts of the whole society,the inheritance and protection of the China's intangible cultural heritage has achieved remarkable results.At present,with the continuous acceleration of economic globalization and social modernization,the survival environment of the intangible cultural heritage is gradually deteriorating,and the current situation of its protection is worrying.In order to further promote the inheritance and protection of the intangible cultural heritage,this paper takes the self-produced TV documentary Sugar Painting in Northern Jiangsu as an example,and aiming at the topic of Research on the Creation and Dissemination of Documentaries about the Intangible Cultural Heritage"under the new media environment,explores the main bottlenecks restricting the creation and dissemination of documentaries about the"intangible cultural heritage",the opportunities brought by the new media environment to the development of documentaries about the"intangible cultural heritage",and the main countermeasures for the effective creation and dissemination of documentaries aboutthe"intangible cultural heritage",so as to provide corresponding references and models for scholars and practitioners to conduct in-depth research on them.