社区团购背景下的传统大型商超配送问题与对策研究

Research on Problems and Countermeasures of the Traditional Large-scale Supermarket Delivery under the Background of Community Group Purchase

近年来,虽然电商快速崛起,给商超带来了明显的冲击。但由于生鲜优势的存在,传统商超仍然具有一定优势。而当社区团购模式出现时,商超的生鲜优势被打破。各大电商巨头纷纷投入“重兵”,直接进入传统大型商超的核心竞争领域,传统商超到了必须改变的时候。通过分析传统商超配送存在的终端配送覆盖率太低、配送成本高、专业度低、未能发挥生鲜的商品优势、未能发挥整体供应链的优势等问题,提出赋能生态、建立溯源体系、发挥供应链独特优势、深挖供应链管控优势、打通线上线下体验等对策建议。

In the past decade,although the rapid rise of e-commerce has brought obvious impact to the supermarket,the traditional supermarket still has some advantages because of the existence of the fresh advantage.When the community group purchase mode appeared,the fresh advantage of the supermarket was broken.Major e-commerce giants have invested heavily and directly entered the core competition field of traditional large-scale supermarkets,and traditional supermarkets have had to change.By analyzing the problems existing in traditional supermarket distribution,such as too low terminal distribution coverage,high distribution cost,low professionalism,failure to give play to the advantage of fresh goods,and failure to give play to the advantage of the overall supply chain,the paper puts forward countermeasures and suggestions such as empowering the ecology,establishing a traceability system,giving play to the unique advantage of the supply chain,digging into the advantage of management and control of the supply chain,and opening up online and offline experience.