“一带一路”经济区跨境电子商务发展模式浅析

Brief Analysis of Cross-border E-commerce Development Model in the Belt and Road Economic Zone

我国进入市场经济以来,整个国家的综合实力持续稳步提升,同时各行各业得以高速发展,“一带一路”国际合作倡议提出后,跨境电子商务行业也迎来史无前例的发展机遇和挑战。为了让跨境电子商务的发展策略与合作模式得到进一步拓展,需将“一带一路”的优势充分发挥出来,与沿线国家共同打造经济融合、文化包容、政治互信的综合利益共同体。对此,本文首先对当前“一带一路”倡议下我国跨境电子商务的发展现状进行阐述,其次分析“一带一路”背景下经济区跨境电商的发展机遇,最后对加强“一带一路”经济区跨境电子商务发展的策略进行深入探究。

Since entering the market economy,our country’s comprehensive strength has continued to improve steadily,while all walks of life are also able to develop in a high speed,the"Belt and Road"international cooperation initiative put forward,the cross-border e-commerce industry is also faced with the unprecedented development opportunities and challenges.In order to further expand the development strategy and cooperation mode of crossborder e-commerce,it is necessary to give full play to the advantages of"The Belt and Road"and build a comprehensive community of interests featuring economic integration,cultural inclusiveness and political mutual trust with neighboring countries along the routes.In this regard,this paper first elaborates the current development status of cross-border e-commerce in China under the Belt and Road strategy,analyzes the development opportunities of cross-border e-commerce in economic zones under the background of"One Belt and One Road",conducts an in-depth study on the strategies to strengthen the development of cross-border e-commerce in the Belt and One Road economic zone.