技术文化视域:智能媒介文化生产、消费文化生成及辩证省思

From the Perspective of Technological Culture:Production of Intelligent Media Culture,Generation of Consumer Culture and Dialectical Reflection

智能技术在媒介文化生产领域的应用,不断重塑着媒介文化生产与传播形态,也给媒介消费文化带来新变,并体现着技术与文化之间的深刻关联。从文化理论、传播理论和技术哲学理论视角出发,探究智能媒介文化生产及其消费文化生成,可对智能媒介消费文化进行辩证省思。在技术的驱动下,智能媒介有着多元的文化生产潜能,智能媒介文化生产样态出现了多元与“伪自由”的悖论。基于技术与文化的互动关联,智能媒介语境下的消费文化创造着新的技术文化消费神话,能够实现高效的“符号互动”,并形成网络联动效应。然而,仍需警惕智能媒介文化生产及消费对人类心智与思维模式的负面影响,以及潜藏的工具理性与功利价值观对自由意志及反思能力的侵蚀等。总体而言,一方面应塑造整个社会对智能媒介文化生产与创造力的正面认知,另一方面也需要对智能媒介文化消费可能带来的负面影响持理性审慎态度。

The application of intelligent technology in the field of media culture production is constantly reshaping the production and dissemination of media culture,bringing new changes to media consumption culture,and reflecting the profound relationship between technology and culture.Based on the perspective of interaction and mutual construction between technology and culture,this paper explores the production of intelligent media culture and its generation of consumption culture from the perspective of cultural theory,communication theory and technological philosophy theory,and makes a dialectical reflection on the consumption culture of intelligent media.Driven by technology,intelligent media has the potential of diversified cultural production,and the cultural production pattern of in⁃telligent media presents the paradox of pluralism and“pseudo freedom”.Based on the interaction between technology and culture,the consumption culture in the context of intelligent media creates a new consumption myth of technology and culture,which can achieve efficient“symbol interaction”and form a network linkage effect.However,we need to be alert to the negative impact of the production and consumption of intelligent media culture on human mind and thinking mode,as well as the hidden instrumental rationality and utilitarian values,and the erosion of free will and reflective ability.In general,on the one hand,the whole society should have a positive understanding of the cultural production and creativity of intelligent media,and on the other hand,it needs to be rational and prudent about the possible negative impact of cultural consumption of intelligent media.