数字商科人才培养模式改革与创新研究

Research on the Reform and Innovation of the Training Mode of Digital Business Talents

信息技术和互联网应用不断重构社会与商业环境,为了更好地服务国家战略和首都发展定位,商科教育需要关注数字经济时代赋予的新内涵,培养人才的全球视野和数字商业价值观。据此,在系统梳理数字化转型对商科人才培养带来的挑战的基础上,以北京工商大学电商与物流学院为例,提出了“一体两翼”有机结合的数字商科人才模式改革与创新的发展路径,以期深化教育教学改革、提高人才培养质量,同时为兄弟院校提供经验借鉴。

Information technology and Internet applications are constantly reconstructing the social and business environment.In order to better serve the national strategy and the development orientation of the capital,business education needs to pay attention to the new connotation given by the digital economy era,and cultivate talents’global vision and digital business values.On the basis of systematically combing the challenges brought by digital transformation to the cultivation of business talents,this paper takes the School of E-business and Logistics of Beijing Technology and Business University as an example,and puts forward the development path of“one body and two wings”organic combination of digital business talents mode reform and innovation,with a view to deepening the education and teaching reform,improving the quality of talent cultivation,and providing experience for other colleges and universities.