知识领域情境化教学在消费者行为学课程中的应用与实践

Application and Practice of Contextualized Teaching of Knowledge Areas in Consumer Behavior Course

消费者行为学课程突出的跨学科性、应用性的特点和课程知识的庞杂化、凌乱化、碎片化的特征,对传统的教学模式提出新的挑战。知识领域情境化教学能够有效地激发学生的学习兴趣,锻炼学生的创造思维,帮助学生学以致用,有效解决实际消费行为过程中的现实问题。从知识领域情境教学的实践经验出发,对知识领域情境教学进行了积极探索,将创新应用思想融入课程教学中,将会进一步提高消费者行为学课程的课堂教学效果。

The interdisciplinary and applied nature of Consumer Behavior,and the pervasive,messy,and fragmented nature of course knowledge pose new challenges to the traditional teaching model.Contextualized teaching of knowledge areas can effectively stimulate students′interest in learning,exercise their creative thinking,and help them apply their knowledge to solve real-life problems in the process of actual consumer behavior.From the practical experience of contextualized teaching of knowledge areas,we have actively explored contextualized teaching of knowledge areas and integrated innovative application ideas into the course teaching,which will further improve the classroom teaching effect of Consumer Behavior.