媒体视域下福建省高校应用短视频弘扬红色文化路径研究

Research on the Path of Promoting Red Culture with Short Videos in Universities of Fujian Province from the Perspective of Media

基于短视频在高校弘扬红色文化以及开展思政教育中的应用实践,介绍福建省高校应用短视频弘扬红色文化的现状,分析短视频在高校思政教育中的应用优势,并从内容过于单一、形式相对固化以及用户黏性不足几个方面提出媒体视域下福建省高校通过短视频弘扬红色文化开展思政教育的问题,并给出优化建议,旨在提升高校弘扬红色文化的效果,为高校思想政治教育高质量落实提供全新的思路。

Based on the application practice of short videos in promoting red culture and carrying out ideological and political education in universities in Fujian Province,this paper introduces the present situation of short videos in promoting red culture in universities,analyzes the application advantages of short videos in ideological and political education,and points out the problems in carrying out ideological and political education through short video in the media field of vision,and gives optimization suggestions,aiming at improving the effects of promoting red culture and providing brand-new high-quality implementation of ideological and political education in universities.