新媒体时代高校网络舆情的传播特点及其应对

The Communication Characteristics and Countermeasures of Network Public Opinion in Colleges and Universities in the New Media Era

新媒体时代高校网络舆情具有舆情主体特殊性、舆情传播快速性、舆情传播内容失真、舆情传播情感化等特征,使得当前高校舆情治理极具复杂性和挑战性。高校应重视新媒体对高校舆情治理的影响和冲击,针对性提出新媒体时代高校网络舆情防范和应对策略,不断提高高校网络舆情治理的现代化水平。

In the new media era,college network public opinion has the characteristics of the particularity of public opinion subject,the rapidity of public opinion communication,the distortion of public opinion communication content,and the emotionalization of public opinion communication,which makes the current college public opinion governance extremely complex and challenging.Colleges and universities should pay attention to the impact and impact of new media on the governance of public opinion in colleges and universities,put forward the prevention and coping strategies of network public opinion in colleges and universities in the new media era,and continuously improve the modernization level of network public opinion governance in colleges and universities.