社会实践理论下中原火神庙会分析及发展策略

Analysis and Development Strategy of Temple Fair of Fire God Belief in Central Plains under the Theory of Social Practice

中原地区广泛流传着火神信仰,豫东、豫北的火神信仰文化尤其丰富。火神庙会活动有组织化和非组织化两种形式,其中非组织化的庙会活动具有鲜明的惯习特点。火神祭祀对传统社会的民众具有强烈的心理调节功能,能给人以心理上的安慰。基于布迪厄社会实践理论,中原火神庙会的文化发展策略有:打造地域文化特色庙会、创新庙会文化旅游产品、规范庙会活动区域管理、加大庙会文化价值传播。这些策略旨在加强对火神庙会的文化内涵的挖掘,提升其吸引力和影响力。

The belief in the god of fire is widely spread in the Central Plains region,and the culture of fire god worship in Yudong and Yubei is particularly rich.The temple fair activities of the fire god worship take two forms,organized and unorganized,with the latter being characterized by distinct customs.The fire god worship has a strong psychological regulatory function for the people in traditional society,providing psychological comfort.Based on Bourdieu's social practice theory,the cultural development strategy of the Central Plains fire god worship can be summarized into three points:building characteristic temples with obvious regional cultural features,standardizing the park management and temple fair order maintenance.These strategies are aimed at strengthening the excavation of the cultural connotation of the fire god temple association and improving its attraction and influence.