湖湘非遗在农产品包装设计中的应用

The Application of Huxiang Intangible Cultural Heritage Culture in the Packaging Design of Agricultural Products

将湖湘非遗融入当地特色农产品包装设计具有重要意义,不仅可以更好展示产品的文化价值,而且能够获得受众对产品更高层次的认可,同时达到推广和传承非物质文化遗产的效果。文章结合实例论述湖湘非遗的特点,湖湘非遗在农产品包装设计中的具体应用,创新提出了为农产品包装注入湖湘非遗特色的策略,包括设计合理的农产品包装结构、采用适当的农产品包装材料、提取突出的视觉图形与元素,以期提高农产品的特色发展水平、加强农产品品牌意识。

It is of great significance to integrate Hunan intangible cultural berlage culure inlo the packaging design of local characlerstie agricultural products.It can not only better display the cultural value of products,but also obiain a higher level of rcogittoa ftom the sudience for products,and at the same time aschieve the purpose of promoting and inberitig intangible cultural beritage.Elfect.The article discusses the caractristis of Huxiang itangible culturnl heritage and the specifie application of Huxiang intangible cultural heritage in the packaging design of agricultural products with examples.Appropriate packaging materials for agricultural products are u8ed,and prominent visual graphics and elements are extracted,in order to inprove the clharacteristic development level of sgricultural products and strengthen the brand awareness of agricutural products.