民俗元素在节日橱窗中的设计应用分析

Design Application Analysis of Folk Elements in Festival Windows

橱窗作为商业展示的载体,是充满活力的空间。研究节日橱窗设计,将文化与商业进行有效结合,不仅是对橱窗展示创意的探索,更是对传统民俗元素设计的传承与发展。以具有民俗元素的品牌节日橱窗为案例,对其形态、色彩、空间、材质、灯光、文字等表现方式进行分析,归纳出节日橱窗的设计规律和方法。民俗元素的应用不是简单地描绘图案,从产生概念到元素提取再到主题表现,都需要设计人员从各个方面综合考虑,才能创作出更符合节日气氛的橱窗作品。传统民俗元素也可以结合现代新技术,表现形式与时俱进,能更好地使现代人接受理解民俗文化。文章研究传统民俗文化,提取有价值的元素,转化为橱窗的设计元素,既实现了商业推广,亦弘扬了传统的民俗文化。

As the carrier of commercial display,the window is a space full of vitality.Studying festival window design and effectively combining culture and commerce is not only an exploration of window display creativity,but also the inheritance and development of traditional folk element design.Taking the brand festival window with folk elements as a case,it analyzes its form,color,space,material,lighting,text and other expressions,and summarizes the design rules and methods of the festival window.The application of folklore elements is not simply a matter of drawing patterns.From concept generation to element extraction to theme expression,designers need to consider all aspects comprehensively in order to create window works that are more in line with the festive atmosphere.Traditional folk elements can also be combined with modern new technologies,and the form of expression keeps pace with the times,which can better enable modern people to accept and understand folk culture.The article studies traditional folk culture,extracts valuable elements,and transforms them into window design elements,which not only realizes commercial promotion,but also promotes traditional folk culture.