传承、创新、转化:中国式多元可持续包装设计策略研究

Inheritance,innovation and transformation:Chinese sustainable packaging design strategy research

在消费者需求层次不断提升的状况下,分析传统漆盒蕴含的造物哲学理念、美学思想,探索其应用于现代包装设计中的策略,以促进现代包装设计的可持续、多元化发展。通过对漆盒材料与技术、造型与结构、髹饰工艺、装饰纹样与色彩的解析,归纳其中蕴含的“天人合一、物尽其用”的自然观、“因需造物,物以适人”的物用观、“美用一体”的传统造物观、“温润含蓄、华美隽永”的传统审美观,及其对现代包装设计产生的影响。把传统漆盒蕴含的抽象哲学自然观、造物观、物用观、审美观通过具体的材料、造型结构、装饰纹样与肌理、漆饰工艺在现代包装设计中创新转化应用,为解决当下包装同质化严重、造成的环境问题,提出可持续、多元化包装设计新思路。

Under the condition that the level of consumer demand is constantly improving,this paper analyzes the philosophy of creation and aesthetics contained in traditional lacquer boxes,and explores the strategies applied to modern packaging design,so as to promote the sustainable and diversified development of modern packaging design.Through the analysis of lacquer box materials and technology,shape and structure,decoration process,decorative patterns and colors,it summarizes the natural concept of“harmony between man and nature,making the best use of things”contained in it,creating things according to needs,and making things suitable The concept of“human beings”,the traditional concept of creation of“integration of beauty and use”,the traditional aesthetic concept of“warm,subtle,gorgeous and timeless”,and their influence on modern packaging design.The abstract philosophy of nature,creation,use,and aesthetics contained in traditional lacquer boxes are innovatively transformed and applied in modern packaging design through specific materials,modeling structures,decorative patterns and textures,and lacquer technology.In order to solve the serious and serious environmental problems caused by degeneration,a new idea of sustainable and diversified packaging design is proposed.