基于消费升级的旅游产品提质转型研究

Research on the Quality Improvement and Transformation of Tourism Products Based on Consumption Upgrading

伴随着消费品质提升和消费逻辑转变,游客的出游动机、心理诉求和消费行为都发生了明显变化。文章基于马斯洛需求层次理论,深入剖析旅游消费升级时代下,消费者对旅游产品的需求现状。同时,结合新时代背景下的旅游产品新趋势和提质转型基本原则,有针对性地提出旅游产品的提质转型策略。

Along with the improvement of consumption quality and the transformation of consumption logic,the motives,psychological demands and consumption behaviors of tourists have all changed significantly.Based on Maslow’s hierarchy of needs theory,this paper makes a thorough analysis of the current situation of demand for tourism products in the era of tourism consumption upgrading.At the same time,this paper also proposes the strategies for quality improvement and transformation of tourism products based on the trend of tourism products development in the new era and the basic principles of quality improvement and transformation.