陶瓷文化景观网络平台的多模态意义构建和互动机制研究

Multimodal Meaning Construction and Interaction Mechanism of Ceramic Cultural Landscape Network Platform

从陶瓷文化景观网络平台的叙事内部结构入手,着重分析网站的语言文本和视觉文本,构建了基于视觉语法、LCT合法性理论和符号间性理论的分析框架,调查了文化景观如何通过网络平台展示文化形象并吸引观众参与线下活动。从多模态话语角度对古窑民俗博览区和陶溪川文创街区两个网站的语言文本和视觉文本进行编码和分析,总结其多模态意义构建和互动机制,并从叙事元素的组合、叙事策略的应用、叙事结构的设计等方面提出建议。

Starting from the narrative internal structure of the ceramic cultural landscape network platform,the linguistic and visual texts of the websites will be analyzed,while an analytical framework will be constructed,basing on visual grammar,legitimation code theory and inter-symbolic theory.Meanwhile,the way the cultural landscape to present its cultural image and attract viewers to participate in offline activities through the network platform will be studied.From the perspective of multimodal discourse,the linguistic and visual texts of two websites,ancient kiln folk cultures expo area and Taoxichuan ceramic art avenue are coded and analyzed,their multimodal meaning construction and interaction mechanisms are summarized,resulting in suggestions in terms of narrative element combination,application of narrative strategy and design of narrative structure.