文化自信与自觉:少数民族传统文化旅游的反凝视传播

Cultural Confidence and Consciousness:The Anti-gaze Communication in the Traditional Cultural Tourism of Ethnic Minorities

少数民族传统文化旅游作为民族地区文化产业的重要内容,基于共同体意识和自主性的统一构建出系统化的“反凝视”文化传播矩阵,从节庆、表演、民俗、影像四个维度呈现文化自信与文化自觉。民族节庆仪式体现了文化适应过程中的独立,自觉输出民族价值观和人生观;民族文艺表演通过沉浸式的感染与阐释,积极提升民族文化软实力;民族民俗传习彰显了对民族文化景观的坚守与扩散,坚定维护民族文化特殊性;民族影像纪录呈现跨越时空的异域文化之旅,系统推进传播民族传统文化符号。

The traditional cultural tourism of ethnic minorities is a vital aspect of the cultural industry in ethnic regions.To promote the unity of the sense of community and autonomy,a systematic“anti-gaze”cultural dissemination matrix has been developed,which presents cultural confidence and consciousness from four perspectives:festivals,performances,folk customs,and images.Ethnic festival ceremonies reflect the independence and conscious effort towards cultural adaptation,deliberately showcasing ethnic values and perspectives on life.Ethnic cultural performances proactively enhance the soft power of the ethnic cultures through interpretation and influence in an immersive way.Ethnic customs emphasize the persistence and diffusion of ethnic cultural landscapes while firmly safeguarding the uniqueness of ethnic cultures.Lastly,ethnic images provide a journey through exotic cultures across space and time,systematically promoting the dissemination of ethnic traditional cultural symbols.