铁路客运服务类公共信息图形的动态化设计研究

RESEARCH ON DYNAMIC RAILWAY PASSENGER SERVICE PUBLIC INFORMATION GRAPHICS DESIGN

本文以铁路客运服务类公共信息图形为研究核心对象,从图形信息认知的角度出发,以提升图形符号的被认知效率为研究重点,探究其可能潜在的问题,并提供相应的设计改良方案。用发现问题,解决问题的思路,通过前期问卷调研定义出具体问题,后结合优秀案例的分析相关图形动态化的可行性,并总结提炼出针对铁路客运服务类公共信息图形的动态化设计方法。通过对部分图形的动态化设计改良,为行业设计提供了一个新的视野和方向,适应了日新月异的交通科技发展和人民群众在乘车过程中对于铁路客运服务类公共信息图形符号的多样化需求,在一定程度上改善了此类图形被认知效率低下的问题。

This research takes the public information graphics of railway passenger service as the core research object,from the perspective of graphic information cognition,and focuses on improving the cognition efficiency of graphic symbols,explores its possible potential problems,and provides corresponding improvement plans.With the idea of finding problems and solving problems,specific problems are defined through preliminary questionnaire surveys,and then combined with excellent cases to analyze the feasibility of dynamic related graphics,and summarize and extract the dynamic design method for public information graphics of railway passenger services.Through the dynamic design and improvement of some graphics,it provides a new vision and direction for the industry,adapts to the rapid development of transportation technology and the diverse needs of the people for public information graphic symbols of railway passenger services during the ride.To a certain extent,the problem of low cognitive efficiency of such graphics is improved.