基于非遗传承的苗绣产品创新发展研究——以重庆彭水苗绣为例

Research on the Innovation and Development of Miao Embroidery Products Based on Non-inheritance——A Case Study of Miao Embroidery in Pengshui,Chongqing

非物质文化遗产作为中国传统文化的一部分,是几千年历史长河遗留下来的珍宝。苗族人民经过一代代人的传承,创造了独具文化特色的各种瑰宝。其中苗族刺绣被誉为“无字史书”,无声地诉说着苗族人民的智慧和使命。通过对非物质文化遗产重庆彭水苗绣的深入研究,剖析彭水苗绣在品牌建设、人才培养、市场需求、营销宣传等方面的发展现状,并对彭水苗绣传承的创新与发展提出了相应建议。

Intangible cultural heritage,as a part of traditional Chinese culture,is a treasure left over from thousands of years of history.After generations of inheritance,the Miao people have created a variety of treasures with unique cultural characteristics.Miao embroidery is known as the“history book without words”,which silently tells the wisdom and mission of the Miao people.Through the in-depth study of the intangible cultural heritage“Chongqing Pengshui Miao Embroidery”,this paper analyzes the development status of Pengshui Miao Embroidery in brand construction,talent training,market demand,marketing and publicity,and puts forward corresponding suggestions on the innovation and development of the inheritance of Pengshui Miao embroidery.