引领时代的风尚:雷锋精神的视觉传播——基于宣传画的研究

Leading the Fashion of the Times: Visual Communication of Lei Feng Spirit--Research based on Posters

雷锋是新中国涌现的英雄模范,雷锋精神的传播成为中国当代传播史的典范。60年来雷锋精神结合时代特征,不断丰富、发展和传播。新时代对雷锋精神的宣传表现为与志愿者活动、公民道德建设相结合,并走向国际化传播。雷锋精神宣传画呈现出新特点,数码技术提高了雷锋精神宣传画的设计制作和艺术表现力,互联网和多(融)媒体为雷锋精神的视觉传播拓展了更加广阔的空间。

Lei Feng is a model in China,and the spread of Lei Feng's spirit has become a model of China's contemporary communication history.Over 60 years,the spirit of Lei Feng has combined with the characteristics of the times to continuously enrich,develop and spread.The publicity of Lei Feng's spirit in the new era is manifested in combining it with volunteer activities and civic morality,and moving towards international dissemination.Lei Feng's spiritual propaganda poster presents new characteristics;digital technology has improved the design and production and artistic expression of Lei Feng's spiritual propaganda poster,and the Internet and multi-(integrated)media have expanded a broader space for the visual communication of Lei Feng's spirit.