消费者对运动鞋标准和检测技术的需求分析

Analysis of Consumer Demand for Sports Shoes Standards and Testing Technologies

以线下线上相结合的方式调研了数百名运动鞋消费者对运动鞋标准和检测技术的认识和需求,重点调研了消费者对运动鞋标准等相关知识的了解程度、参加标准化活动的渠道需求、运动鞋性能和检测技术的需求,在对调研结果分析的基础上对运动鞋检测技术的发展和标准体系的完善针对性地提出了相关建议,包括加强运动鞋标准的宣贯、拓宽标准化知识的学习途径及新兴检测技术的应用等,为运动鞋标准体系的构建和相关检测技术的研发提供了参考依据和方向。

The awareness and demand of hundreds of consumers for sports shoes standards and their testing technologies were surveyed by combining the offline and online methods.The focus was played on the consumers’understanding of sports shoes standards and other related knowledge,the channel demand for participating in standardization activities,the performance of sports shoes and the demand for testing technologies.Based on the analysis of the survey results,relevant suggestions were put forward for the development of sports shoes testing technology and the improvement of the standard system,including strengthening the publicity and implementation of sports shoes standards,broadening the learning ways of standardization knowledge and the application of emerging testing technologies.These suggestions can provide the reference basis and direction for the construction of sports shoes standard system and the development of related testing technologies.