文化融合的客家文创产品设计研究

RESEARCH ON THE DESIGN OF HAKKA CULTURAL AND CREATIVE PRODUCTS WITH CULTURAL INTEGRATION

以四川石板滩为例的、多元文化融合为设计特色的巴蜀客家文化文创产品设计研究,证明具有巴蜀文化、客家文化、乡土文化融合的客家文创产品,特色鲜明,既较好地展示了地域文化特色,又促进了乡村旅游经济发展。从文化独特性挖掘、设计特色凝练,到设计方法模型制作和设计实践论证全过程研究。设计方法分为设计元素梳理和设计文化表达两个板块,以及代表元素挖掘、设计定位、设计表达、产品应用等六个步骤。以多元文化融合为设计特色的客家文化文创品牌标志设计、品牌IP形象设计、品牌插画设计及文创产品应用,得到当地政府和市场受众的好评和认可。客家文化文创产品让客家文化在新时代可感知、可消费、可传承,文化赋能地域经济发展。

A study of the design of a Hakka cultural and creative product featuring the fusion of multiple cultures in Sichuan's Shibantan has demonstrated that Hakka cultural and creative products with the fusion of the cultures of the Bashu,Hakka and the vernacular are distinctive and not only showcase regional cultural characteristics,but also promote the economic development of rural tourism.From the excavation of cultural uniqueness and the condensation of design features,to the modelling of design methods and the demonstration of design practice,the whole process is studied.The design method is divided into two sections:design element combing and design culture expression,as well as six steps:representative element excavation,design positioning,design expression and product application.The Hakka cultural and creative brand logo design,brand IP image design,brand illustration design and cultural and creative product application,featuring the fusion of multiple cultures,have been well received and recognised by the local government and market audience.Hakka cultural and creative products make Hakka culture perceptible,consumable and inheritable in the new era,with culture empowering regional economic development.