PUGC模式下哔哩哔哩APP的用户体验与交互设计特性

FEATURES OF BILIBILI APP USER EXPERIENCE AND INTERACTION DESIGN IN PUGC MODE

文章旨在基于PUGC模式对社区型视频平台哔哩哔哩的用户体验进行系统分析。在剖析哔哩哔哩PUGC模式的结构与特性基础上,引入CUBI用户体验模型,从用户目标、商业模式、内容、交互四个维度对哔哩哔哩进行分析。总结出“系统成长型”用户目标、“社区共创型”内容、“粉丝圈层型”商业模式三大用户体验特性,以及“双边互动情境化推动”“创作功能渐进式排布”“信息反馈情感化设计”三大交互设计特性。该特性可扩展至其他社区型视频平台,为其用户体验及交互设计研究提供借鉴和参考。

This paper aims to systematically analyze the user experience of Bilibili,a community-based video platform,based on PUGC mode.On the basis of analyzing the structure and characteristics of Bilibili PUGC mode,CUBI user experience model is introduced.From the user experience dimension of PUGC mode,Bilibili has summarized three major user experience characteristics of“system growth”user goal,“community co-creation”content and“fan circle”business model,as well as three major interaction design characteristics of“contextualized interaction”,“creation function progressive arrangement”and“information feedback emotional design”.These features can be extended to other community-based video platforms and provide references for their user experience and interaction design research.