线上购物APP用户体验评价指标研究

ONLINE SHOPPING APP USER EXPERIENCE EVALUATION INDEX RESEARCH

完善线上购物App的用户体验评价体系,提高用户体验的评价效率和合理性。首先对相关研究现状进行了回顾。其次基于用户体验的理论回顾和线上购物的特征,归纳提炼用户体验评价的指标要素。最后通过专家咨询法使用AHP分析模型对用户体验评价体系的各级指标的权重进行了构建,并通过了一致性检验。建立了以交互效率、界面舒适度、平台可靠性、平台吸引力四个一级指标,16个二级指标为核心的购物App用户体验评价指标。研究将对线上购物的用户体验评价体系的构建起到理论促进的作用,并对相关产品开发者提供设计优化方向的借鉴。

Improve the user experience evaluation system of online shopping App,and improve the efficiency and reasonableness of user experience evaluation.Firstly,the current situation of related research was reviewed,followed by the theoretical results based on user experience and the characteristics of online shopping.The index elements of user experience evaluation were summarized and refined,and finally the weights of indicators at all levels of user experience evaluation system were constructed by using AHP analysis model through expert consultation method,and passed the consistency test.A complete user experience evaluation index of shopping App has been established with four primary indicators of interaction efficiency,interface comfort,platform reliability and platform attractiveness,and 16 secondary indicators as the core.The study will play a theoretical role in promoting the construction of user experience evaluation system for online shopping and provide reference for design optimization direction for related product developers.