共情设计理念在旅游APP设计中的应用探研

A METHOD EXPLORATION OF EMPATHY DESIGN FOR TOURIST APP

挖掘共情设计的应用价值,为旅游App设计提供共情设计方法。以“地铁游”为例,基于实地考察和德尔菲法尝试App的共情设计。提出旅游App的共情设计方法。共情设计贯穿旅游App设计的始终,且离不开用户、专家和设计师的共同参与。共情设计的价值体现在帮助设计师深刻洞察用户在旅行过程中的行为,发觉用户自己难以感知和表达的真实却潜在的需求。它有助于设计师从专家的思想交流中明确产品定位,获得更多创新灵感。为完成App设计,设计师在共情设计的最后阶段仍需回到第一人视角对专家建议进行深度分析。

This study explores the value of empathy design,and provides a reference for tourist App design.It takes“Tour by Tubes”as an example,designs the App in an empathic way through field work and Delphi method.It propose an empathic design method for tourist App.Empathy design existed in the whole process of App design,which is inseparable from the joint participation of users,experts and designers.Its value is reflected on helping designers have a deep insight into user behaviors and identifying their latent needs that themselves may not recognize.It helps designers to clarify product positioning and get more innovative inspirations from the exchange of ideas among experts.In order to finish App design,designers should switch back to the first-person perspective for analyzing suggestions from experts in the last stage of empathic design.