文化再生产视角下大运河文旅产品设计研究

RESEARCH ON THE DEVELOPMENT OF CULTURAL TOURISM PRODUCTS ON THE GRAND CANAL FROM THE PERSPECTIVE OF CULTURAL REPRODUCTION

寻找大运河文化新生路线,挖掘适合于目前阶段运河文旅产品设计的新方式,使运河文化在文旅产品的创新中得到传承与发展。首先以文化再生产理论作为切入点,分析其对大运河文化发展的启示作用,其次通过举例、对比等方法探究运河文旅产品合理设计手段,最后结合实际案例归纳新消费观念下文化再生产的价值体现。得出适合文化自身发展的运河文旅产品开发路径。大运河文旅产品设计应注重对文化识别性、信息传递性、生活联系性的体现,从元素和品类出发进行纪念品设计,贴合当代人群的审美及需求,利用多种设计方法以求文旅产品能精准传递出其内蕴含文化并有效推进文化的发展。

Explore the regeneration path of the Grand Canal culture,and discover the design methods of cultural tourism products suitable for the current stage of the canal culture,so that the canal culture can be inherited and developed in the cultural tourism products.Firstly,taking the theory of cultural reproduction as the starting point,it analyzes its enlightenment on the cultural development of the Grand Canal.Secondly,it explores the reasonable development mode of cultural and tourism products in the Grand Canal through examples and comparisons.Finally,it summarizes the value embodiment of cultural reproduction under the new consumption concept based on actual cases.Get the product development strategy of the Grand Canal Cultural Tourism that fits the culture itself.The design of Grand Canal cultural tourism products should focus on the integration of elements,categories and distribution,in line with the aesthetics and needs of modern people,and through effective design methods,the products can accurately convey the inner culture and promote cultural development.