电商发展水平对农村居民消费的影响研究

Research on the Impact of E-commerce Development Level on Rural Residents Consumption

选取2015—2021年中国31个省市的面板数据,建立多元线性回归模型,从农村居民消费水平和农村居民消费结构两个方面,探究我国电子商务发展水平对农村居民消费的影响。研究发现:①从居民消费水平方面来看,电商发展水平能够显著提高农村居民的消费水平;②从居民消费结构方面来看,电商发展水平对发展与享受型消费和生存型消费都有正向影响,其中发展与享受需要型消费的影响程度大于生存需要型消费,积极发展电子商务能够优化农村居民消费结构。

This paper selected the panel data of 31 provinces and cities in China from 2015 to 2021 to establish a multiple linear regression model to explore the impact of China's e-commerce development level on rural residents consumption from two aspects:rural residents consumption level and rural residents consumption structure.It found that:①The development level of e-commerce could significantly improve the consumption level of rural residents from the perspective of residents consumption level.②The development level of e-commerce had a positive impact on the development and enjoyment consumption and survival consumption from the perspective of residents consumption structure,among which the impact of development and enjoyment demand consumption was greater than that of survival demand consumption,and the active development of e-commerce could optimize the consumption structure of rural residents.