民族村寨乡村旅游发展过程中互惠行为研究——以天柱县巴州寨为例

Study on Reciprocal Behavior in the Development of Rural Tourism in Villages--Take Bazhou Village in Tianzhu County as An Example

礼物交换是一种在道德规范制约下的互惠行动。在人类学家视野中,给予者有送出礼物的义务,也有得到回礼的权利。送出礼物与接受回礼的互赠行为使社会关系得到认定和强化,进而实现社会整合。以互惠理论为视角,政府“在场”背景下研究民族村寨发展乡村旅游过程中政府、宗族以及村民之间的互惠行为,对于把握民族村寨旅游业发展规律,实现民族村寨乡村振兴有一定的参考价值。

Gift exchange is a reciprocal action under the restriction of moral norms.In the view of anthropologists,the giver has the obligation to send gifts and the right to receive gifts back.The reciprocal act of giving gifts and receiving gifts makes social relations recognized and strengthened,thus realizing social integration.From the perspective of reciprocity theory,the study of reciprocity among the government,clansmen and villagers in the process of developing rural tourism in ethnic villages under the background of"presence"of the government,has certain reference value for grasping the development law of tourism in ethnic villages and realizing the revitalization of ethnic villages.