从《夜上黄鹤楼》看黄鹤楼的文化IP塑造

A Study on the Cultural IP Shaping of the Yellow Crane Tower Through“Night on the Yellow Crane Tower”

文化产业正以前所未有的速度崛起,而文化创意产业跟旅游业的发展紧密相连。以《夜上黄鹤楼》光影秀旅游产品为切入点,分析了黄鹤楼文化IP的内涵、特点及价值,并结合黄鹤楼旅游产品的现状,提出黄鹤楼文化IP塑造的对策和建议。文化IP是黄鹤楼景区发展旅游产业的无形资产,也是旅游产品设计的核心要素。如何让黄鹤楼文化IP走得更远,是值得我们深入探索和思考的问题。

Closely linked to the development of tourism,the cultural industry is rising at an unprecedented rate.With the immersion light and shadow performing arts experience edition of“Night on the Yellow Crane Tower”as the starting point,this article analyzes the connotation,characteristics and value of the cultural IP of the Yellow Crane Tower,and proposes relative countermeasures and suggestions in accordance with the current situation of tourism products of Yellow Crane Tower.Cultural IP is an intangible asset for the development of Yellow Crane Tower tourism industry,as well as a core element of tourism product design.How to make the cultural IP of Yellow Crane Tower reach a wider audience is a problem worthy of our in-depth exploration and consideration.