从“物我齐一”到“人机交互”:物化传播视域下元宇宙的主体性研究

From“The Integration of Nature and Human”to“Human-Computer Interaction”:A Study of the Subjectivity of the Metaverse in the Context of Materialized Communication

作为互联网迭代概念的元宇宙主要依托人工智能、虚拟现实等信息技术,人类在虚拟交往中有可能发生主体异化现象。考察技术谱系可知,从工具导向到机器导向再到智能导向,人类主体依次经历物我齐一、物我分化、人机交互等物化传播的三个阶段。元宇宙属于智能信息驱动的虚拟社交平台,依旧存在数字维度层面技术性对主体性的消解与遮蔽,表现为人类主体在虚拟交往之中容易迷失理性而张扬欲望。为了避免元宇宙的主体异化,需要结合工具理性的技术特征进行基于价值理性的人文建构。

As the iteration of the internet,the metaverse is mainly based on information technologies such as artificial intelligence and virtual reality.Human beings may experience subject alienation in virtual communication.According to the technical genealogy,from tool-oriented to machine-oriented and then to intelligence-oriented,human subjects have experienced three stages of materialized communication in turn,such as the integration of nature and human,the differentiation of nature and human,and human-computer in⁃teraction.The metaverse is a virtual social platform driven by intelligent information,and there is still a dissipation and obscuring of subjectivity by technology in the digital dimension,which is manifested in the tendency of human subjects to lose rationality and pro⁃mote their desires in virtual communication.To avoid the alienation of the subject in the metaverse,it is necessary to combine the tech⁃nical characteristics of instrumental rationality to carry out the humanistic construction based on value rationality.