高职院校大学生参与志愿服务乡村意愿影响因素研究--以温州市为例

Research on the Influencing Factors of College Students’Willingness to Participate in Volunteer Service in Rural Areas—Take Wenzhou City as an Example

大学生参与志愿服务乡村是乡村人才振兴战略的重要举措之一,为更好地推动志愿服务乡村事业,基于计划行为理论构建高职院校大学生志愿服务乡村意愿模型,揭示高职院校大学生参与志愿服务乡村意愿的影响因素。通过对645份样本数据进行因子分析和结构方程模型检验,研究发现,价值提升、个人规范和自我效能对志愿服务乡村意愿存在正向影响;社会支持和困难情况对志愿服务乡村意愿存在负向影响;知晓程度和社会压力对志愿服务乡村意愿没有显著影响。

College students’participation in volunteer service in the countryside is an important way to revitalize rural talents,in order to better promote the cause of volunteer service in rural areas,this paper constructs a model of college students’willingness to volunteer to serve in rural areas based on the theory of planned behavior,reveals the influencing factors of college students’willingness to participate in volunteer service in rural areas.Through factor analysis and structural equation model testing of 645 sample data,it is found that value enhancement,personal norms and self-efficacy have a positive impact on the willingness to volunteer in the countryside,social support and difficult situations have a negative impact on the willingness to volunteer in the countryside,and the degree of awareness and social pressure have no significant impact on the willingness to volunteer in the countryside.