山西传统建筑文化多模态对外传播研究

Research on the Multimodal External Communication of Shanxi's Traditional Architectural Culture

在当前城市地标符号逐渐趋于同质的态势下,传统建筑作为历史的缩影直接体现着不同区域独有的精神风貌,同时也是我国对外传播的重要窗口。因此,如何更好地发挥传统建筑的文化载体功能成为当前对外传播研究的关键所在。本文以视觉叙事为理论框架,选取《壮美山西》(英文版)宣传片为研究语料,借助语料库软件ELAN对该宣传片展开多模态解读,旨在发现山西传统建筑文化的多模态对外传播路径。

Against the backdrop that urban landmarks are becoming homogeneous,traditional architecture,as a microcosm of history,is a reflection of unique regional cultural identity and a significant window for China's external communication.Therefore,how to better utilize the cultural carrier function of traditional architecture has become a crucial issue in the current external communication research.This article employs visual narrative as the theoretical framework and the corpus software ELAN to analyze the English version of"Magnificent Shanxi"with the aim of discovering the multimodal external communication path of Shanxi's traditional architectural culture.