黑龙江省特色农产品网络营销策略

Research on Network Marketing Strategy of Characteristic Agricultural Products in Heilongjiang Province

黑龙江省土地肥沃、自然条件优渥,孕育出众多高品质特色农产品。但由于地理区位不佳和营销手段欠缺,使销售难已成为主要问题。如今,伴随着互联网技术的飞速发展以及互联网经济的出现,为农产品打开了更广阔的销售渠道。因此,黑龙江省应在梳理现有条件和问题的基础上,建立起完善的特色农产品网络营销模式,实施精准的网络营销策略,从而更充分地发挥黑龙江省资源优势,促进经济发展。

Heilongjiang Province has fertile land,natural conditions,bred many high-quality characteristics of agricultural products.But subject to remote geographical location and backward marketing means,sales difficult to become the main problem.Nowadays,with the rapid development of Internet technology,the emergence of the Internet economy has opened a wider sales channel.On the basis of combing the existing advantages and difficulties,Heilongjiang should establish a perfect network marketing mode of characteristic agricultural products and implement accurate network marketing strategy,so as to give full play to the advantages of Heilongjiang resources and promote its economic development.