从沉默到言说:新媒体环境下文物创意节目的观念变革与活化创新

From Silence to Speech:Conceptual Change and Activation Innovation of Cultural Relic Creative Programs in the New Media Environment

文物是人类文明的物质遗存,它蕴含了历史时空中所发生的思想和事件,是承载和传承文明的重要依据。由于新技术的赋能,文物不再沉默不语,而是借助新技术的解蔽作用得以重新活化,讲述自己的故事。“文物活化”是传统文化创造性转换和创新性发展的重要环节,也是使文物融入当代文化生活,发挥其积极作用的关键。近年河南卫视和中央电视台相继推出了现象级的文物活化创意节目,如《洛神水赋》(《祈》)《唐宫夜宴》《龙门金刚》《只此青绿》《金面》《忆江南》等优秀文化节目利用新技术活化文物,生动演绎了古老文物与当代世界之间的互动交流,构建古今视域融合的对话空间;文物所蕴含的历史意义向当代观众敞开,节目的文化内涵、奇幻效果、情感共鸣、审美价值都得到了淋漓尽致的发挥,也再一次让我们感受到了中华优秀传统文化的魅力。

Cultural relics are the material remains of human civilization,which contain ideas and events that occurred in historical time and space and are the important basis for carrying and passing on civilization.Thanks to the empowerment of new technologies,cultural relics are no longer silent,but can be activated and tell their own stories with the help of new technologies.The“activation of cultural relics”is an important part of the creative transformation and innovative development of traditional culture,and is the key to integrating cultural relics into contemporary cultural life and giving them a positive role.In recent years,Henan Satellite TV and CCTV have launched phenomenal cultural relics activation creative programs,such as“Luo Shen Shui Fu(Pray)”,“Palace Banquet in Tang Dynasty”,“Guardian Warriors of Longmen”,“Poetic Dance:The Journey of a Legendary Landscape Painting”,“Golden Face”,“Jiangnan in Memory”,and other outstanding cultural programs using new technologies to activate cultural relics,a vivid interpretation of the interactive exchange between ancient cultural relics and the contemporary world,to build a dialogue space for the integration of ancient and modern perspectives.The historical significance of the cultural relics is open to the contemporary audience,and the cultural connotation,fantasy effect,emotional resonance and aesthetic value of the program have been brought into full play,and once again let us feel the charm of the excellent Chinese traditional culture.