后现代语境下国漫电影IP的意义生成研究——以“哪吒”IP为例

动画电影早已不是单纯的审美对象,而是了解社会、参与社会的一种实践活动。国漫电影IP的意义由创作者、传播者、接受者三方共同建构。本文基于后现代语境,以“哪吒”IP为个案,探讨国漫电影IP的意义生成过程,重点论述创作主体对意义的预设和接受主体对意义的诠释。在后现代语境下,意义预设中的叙事结构由二元对立走向互文、多元;由宏大的意义转向关注细微、关注个体。在解读过程中,受众接受或抵抗编码者原始意义的同时,基于自身个体能动性释放出多元意义;意义的形成是动态的、丰盛的。动画电影的意义经过预设、阐释,在流动的过程中达成集体认同,实现了集体文化记忆的当下生产。

Animated film is no longer a simple aesthetic object,but a practical activity to understand and participate in the society.The meaning of IP of Chinese comic films is jointly constructed by creators,disseminators and recipients.Based on the postmodern context and taking Ne Zha IP as a case,this paper discusses the meaning generation process of IP in Chinese comic flms,focusing on the presupposition of meaning by the creative subject and the interpretation of meaning by the receiving subject.In the post-modern context,the narrative structure in the presupposition of meaning has changed from binary opposition to intertextuality and pluralism.From the grand meaning to focus on the small,concerned about the individual.In the process of interpretation,the audience accepts or resists the original meaning of the coder,and releases multiple meanings based on their own individual initiative.The formation of meaning is dynamic and abundant.Through presupposition and interpretation,the meaning of animated films has reached collective identity in the flowing process and realized the current production of collective cultural memory.