公共艺术视角下表情包的立体化现象及其风险对策研究

表情包一直是互联网时代的热议话题,人们甚至一度认为这是文字回归图像的“返祖现象”。近年来表情包走出电子屏幕,在公共空间中产生了三维的变体。平面到立体形态转变的背后,是图像叙事向空间叙事的过渡,人们在视觉狂欢中消费表情包的拟像符号。立体化表情包的传播隐匿了大众审美体验转变的风险,以及狂欢后更大的空虚体现。对生产者、受众及传播内容加以正确引导可作为应对此风险的策略。

Memes have always been a hot topic in the Internet age,and people even thought it was an"atavistic phenomenon"of text returning to images.In recent years,memes have gone out of electronic screens,producing three-dimensional variants in public spaces.Behind the transition from plane to three-dimensional form is the transition from image narrative to space narrative,and people consume the simulacra symbols of memes in visual carnival.Three-dimensional memes hides the risk of changing the public's aesthetic experience and the greater emptiness after the carnival.Properly channeling producers,audiences and content can be a strategy to address this risk.