基于互联网的品牌包装设计

Analysis of Brand Packaging Design Based on the Internet

阐述互联网背景下的品牌包装设计问题,互联网品牌包装的设计原则,基于互联网的品牌包装设计策略,包括交互式设计、体验式设计、创新式设计,从而结合网络传播特征,制定完备设计方案,创新产品价值。

This article describes the brand packaging design issues in the context of the Internet,the design principles of internet brand packaging,and brand packaging design strategies based on the Internet,including interactive design,experiential design,and innovative design.By combining the characteristics of online communication,a complete design plan is formulated to innovate product value.