转型发展背景下河南开放大学的品牌建设

Brand Construction of Henan Open University under the Background of Transformation and Development

在全国广播电视大学集体更名转型的背景下,开放大学成为我国高等教育体系中一支重要的新生力量。当前,河南开放大学正处于深化改革和转型发展的关键期,承载着构建全省学习型社会和技能社会的重要使命,这既为学校发展带来了新机遇,也带来了新挑战。学校亟须通过汲取长期以来积累的办学经验、审视发展过程中塑造的特色与存在的不足,打造和建设自身品牌,进一步明确办学定位、厚植办学优势、深耕发展基础,以更加强烈的社会责任感和行之有效的实践举措,为各项事业发展注入动力与活力,推动学校在高等教育领域日益激烈的竞争中摆脱传统的“电大眼光”,树立开放大学的崭新形象。

As the collective renaming and transformation of national Radio and Television Universities,the Open University has become an important new force in China's higher education system.At present,Henan Open University is in the critical period of deepening reform and transformation development,undertaking the important mission of building a learning society and a skilled society in the province,which has brought new opportunities and challenges to the development of the university.The university urgently needs to build its own brand,further define the school running orientation,deeply cultivate the advantages of running a school,lay a solid foundation for development,inject power and vitality into the development of various undertakings with a stronger sense of social responsibility and effective practical measures,promote the university to get rid of people's inherent"BTU vision^,in today9 s increasingly fierce competition in the field of higher education,and establish a new image of an Open University.