摘要
采用Kano问卷调查方法,分析不同使用目的用户对中医医院微信公众号各功能点关注度的优先级排序,提出建议,包括明确自身定位、针对性功能开发等,从而构建特色微信公众号服务平台,促进中医医院品牌建设和微信公众号长期发展。
The Kano questionnaire is used to investigate the priorities of users with different purposes of use on the function points of WeChat official account of traditional Chinese medicine(TCM)hospital,and suggestions are put forward,including clear self-positioning,targeted functional development,etc.,so as to build a characteristic WeChat official account service platform and promote the brand construction of TCM hospital and the long-term development of WeChat official account.
作者
郭梦颖
李楠
黄炜
GUO Mengying;LI Nan;HUANG Wei(Wuhan Jinyintan Hospital,Tongji Medical College of Huazhong University of Science and Technology,Wuhan 430023,China;College of Management and Economics,Tianjin University,Tianjin 300072,China;Beijing University of Chinese Medicine,Beijing 100029,China)
出处
《医学信息学杂志》
CAS
2023年第4期58-62,67,共6页
Journal of Medical Informatics
关键词
微信公众号
中医医院
KANO模型
需求分析
WeChat official account
traditional Chinese medicine(TCM)hospital
Kano model
demand analysis
