终身教育背景下短视频自媒体教育模式研究——以快手平台为例

Research on Mode of Short Video Self-media Education Under in Life-long Education——A Perspective of Kuaishou

终身教育体系内的教育活动主要由教育机构承担,是一种机构主导型的B2B、B2C教育模式。以快手等为代表的短视频自媒体为终身教育提供了一种新型的C2C教育模式,以主播作为教育提供主体,自媒体平台作为教育组织主体,粉丝作为学习主体。与B2B、B2C机构主导型模式相比,C2C模式在教育活动的组织、教育主体和学习主体构成方面有其突出特点。C2C模式在教育理念上与终身教育相契合,与B2B、B2C模式在功能上具有互补性。因此,这两种模式具有融合的基础。融合应建立在对B2B、B2C模式的改进基础之上,两者相互取长补短,以创新终身教育模式。

Education activities within the lifelong education system are mainly undertaken by educational institutions, which is an institution-led B2B and B2C education model. Short video self-media of Kuaishou provides a new C2C education model for lifelong education. In this model, anchors serve as education providers, self-media platforms function as education organizers, and fans act as learning subjects. Compared with the B2B and B2C institution-led models, the C2C model has its prominent features in the organization of education activities, composition of education and learning subjects, and superior advantages. The C2C model is in line with the education concept of lifelong education and complements the B2B and B2C models in terms of functionality.Therefore, the integration of the two models should be based on the improvement of the B2B and B2C models, and both should learn from each other to innovate the education model.