智慧旅游平台面向游客交互功能建设的优化研究

Research on Optimization of Tourist Interaction Function Construction of Smart Tourism Platform

创新智慧旅游公共服务模式,开发数字化体验产品,建设具有交互功能的智慧旅游平台成为热点研究方向。运用TOPSIS综合评价分析法对全国各省市投入使用的18个智慧旅游平台和互联网社交平台中综合评价较高的10个自媒体账户进行功能模块和交互体系建设水平的分析,并通过问卷调研的方式建立四个维度,整合用户需求的优先级。在整合平台建设和用户需求两方面中综合分析发现:交互体系在智慧旅游平台的建设上愈发重要,但在发展中仍有短板,用户对构建智慧旅游平台态度积极,且对交互体系的建设愿望尤为强烈。

Innovating the public service mode of smart tourism,developing digital experience products and building a smart tourism platform with interactive functions has become a hot research direction.The TOPSIS comprehensive evaluation and analysis method is used to analyze the construction level of function modules and interaction systems of 10 We-media accounts with high comprehensive evaluation among 18 smart tourism platforms and Internet social platforms put into use in all provinces and cities across the country,and establish four dimensions through questionnaire survey to integrate the priority of user needs.Through comprehensive analysis of the integration platform construction and user needs,it is found that:The interaction system is becoming increasingly important in the construction of smart tourism platforms,but there are still shortcomings in its development.Users have a positive attitude towards building smart tourism platforms and a strong desire to build the interaction system.