文旅融合水平测度与区域差异分析——基于2010—2019年中国省级面板数据

Measurement of Cultural and Tourism Integration Level and Analysis of Regional Differences——Based on China’s provincial panel data 2010-2019

基于高质量发展阶段挖掘新的经济增长点的诉求,探究中国文化产业与旅游产业耦合协调发展及区域差异,选取31个省级行政区2010—2019年面板数据,运用熵权Topsis模型建立评价指标体系得到指标权重并运算得到各地区文化与旅游产业各自发展水平综合得分和全国平均得分,借助耦合协调度模型测算了31个省级行政区、7大区域的耦合协调度。研究发现:文化产业、旅游产业10年时间各地区发展水平均取得了明显的进步,但存在明显的时空差异;旅游产业总体发展水平稍领先于文化产业;华中、华东、西北文化与旅游产业耦合协调水平领先全国,从而为各地区文旅产业高质量发展提供事实依据和对策建议。

Based on the demands of exploring new economic growth points in the stage of high-quality development,exploring the coordinated development and regional differences of China’s cultural industry and tourism industry,selecting panel data of 31 provincial-level units from 2010 to 2019,and using the entropy weight Topsis model to establish an evaluation index system The index weights were obtained and calculated to obtain the comprehensive scores and national average scores of the respective development levels of the cultural and tourism industries in each region.The degree of coupling coordination of 31 provinces and 7 major regions was calculated by means of the coupling coordination degree model.The research found that the development level of cultural industry and tourism industry has made obvious progress in 10 years,but there are obvious differences in time and space;the overall development level of the tourism industry is slightly ahead of the cultural industry,East China,and Northwest China leads the country This study provides factual basis and countermeasures for the high-quality development of the cultural tourism industry in various regions.