国产中药护肤品分析与发展前景展望

Analysis and Development Prospect of Traditional Chinese Medicine Skin Care Products

在快节奏的现代生活当中,由于环境污染加剧、饮食作息不规律、生活压力增大等因素导致人们的皮肤出现各种问题,促使护肤品逐渐成为了很多人的生活必需品。考虑到护肤品的作用对象是面部肌肤,所以消费者对产品的安全性格外重视。因此在一般护肤品的基础上加入特殊中药材提取物制成的中药护肤品应运而生,结合某些中药材滋补、祛痘、美白等功效使得中药护肤品迅速走红。挑选出了6个国内不同类型企业打造的中药护肤品品牌,对其中部分热销产品的中药提取物成分和功效进行分析证实了中药护肤品的安全性和有效性。再通过调查企业的品牌文化、实际营收,并结合当前国内的护肤品市场现状可以看出中药护肤品未来将在中国有着良好的发展前景。

In the fast-paced modern life,people's skin has various problems due to factors such as increased environmental pollution,irregular diet and increased life pressure,so skin care products have gradually become a necessities of life for many people.Considering that the target of skin care products is facial skin,consumers pay special attention to the safety of products.Therefore,traditional Chinese medicine skin care products made by adding Chinese herbal extracts to general skin care products came into being.Combined with the protective,acne-removing,whitening and other effects of some Chinese herbal medicines,Chinese medicine skin care products are more and more popular.This paper selects six brands of traditional Chinese medicine skin care products created by different types of domestic enterprises,and analyzes the composition and efficacy of the hot-selling products to confirm the safety and effectiveness of traditional Chinese medicine skin care products.Then,by investigating the brand culture and actual revenue of the company,and combining with the current domestic skin care product market status,it can be seen that traditional Chinese medicine skin care products will have a good development prospect in China.