教育出版融合发展的现实思考与路径探索——以华东师范大学出版社为例

Realistic Thinking and Path Exploration on the Integrated Development of Education and Publishing:The Case of China Normal University Press

在出版业迈上数字化轨道并探寻变革路径的进程中,融合发展的概念成为新风向。面对出版融合发展这一时代命题,以华东师范大学出版社为代表的教育出版领域迅速且准确地把握住新媒体语境下出版行业的发展方向,从数字资源积累、平台建设、社群运营、个性化服务和智慧学习等多方面发力,形成“图书+资源+平台+社区+服务”一体化的产品研发格局。对华东师范大学出版社该实践做法进行个案分析,以期助推教育出版的创新发展,打造可持续发展的数字出版新业态。

In the process of stepping into the digital track and exploring the reform path by the publishing industry,information gathering and media ecological conservation formulate the concept of convergence as a new trend.Facing the proposition of the era of integrated development of publishing,the education publishing field represented by East China Normal University Press has quickly and accurately grasped the development direction of the publishing industry in the context of new media,making efforts in digital resource accumulation,platform construction,community operation,personalized service and intelligent learning,and the forming"books+resources+platform+community+service"integrated product research and development pattern.Through the case analysis of the practice of East China Normal University Press,it is expected to promote the innovation and development of educational publishing,and create a sustainable new form of digital publishing.