道德许可理论视角下员工的帮助行为对沉默行为的影响机制研究

Research on the Influencing Mechanism of Employees’Helping Behavior on Their Subsequent Silence under the Perspective of Moral Licensing Theory

基于道德许可理论,提出一个以道德证书为中介变量和道德意识为调节变量的有调节的中介效应模型,并通过多时点追踪问卷调研方法,探讨了员工“先帮助后沉默”的道德认知机制。研究结果表明:员工的帮助行为正向影响其后续的沉默行为;道德证书在员工的帮助行为影响沉默行为的过程中具有显著中介效应;道德意识不仅负向调节员工的帮助行为对道德证书的影响,而且负向调节道德证书在员工的帮助行为和沉默行为之间的中介效应。

Based on moral licensing theory,this study proposes a moderated mediating effect model with moral credentials as the mediating variable and moral awareness as the moderating variable,and explores the moral cognitive mechanism of the phenomenon“employees’helping first and then being silent”through a multi-stage questionnaire research.The findings indicate that employees’helping behaviors positively influence their subsequent silent behavior,and the moral credential has a significant mediating effect in the process of turning employees’helping behaviors to silent behavior.Furthermore,moral awareness not only negatively moderates the effect of employees’helping behaviors on moral credentials,but also negatively moderates the mediating effect of moral credentials between employees’helping behaviors and silent behavior.