互联网时代受众视觉消费满足路径研究

Research on Audience’s Visual Consumption Satisfaction Path in the Internet Era

互联网时代,信息爆炸、信息过载使得受众注意力成了媒介争夺的重要资源,信息发布、获取的方式改变使得受众得以赋权。从图片到视频、VR,技术发展演进促使人们观察世界的方式也发生了深刻变化,从观看到体验,从旁观到沉浸。图像符号已不仅仅是人们观察世界的方式,而逐渐成为人们认识、把握世界的一种思维方式。媒介技术的演进在很大程度上为了满足受众需要,正如保罗·莱文森所认为的媒介互相竞争在多大程度上能够存活,要看他们是否具有独特的性能满足人的需要。“人性化趋势”“补偿性”理论极大程度地吻合了我们这个时代对于技术与人关系的猜想。表情包、直播、VR,各种形式的受众满足路径纷纷登场。

In the Internet era,information explosion and information overload have made audience attention an resource for media competition,and changes in the way information is released and obtained have enabled audiences to be empowered.From pictures to videos and VR,technological development and evolution have led to profound changes in the way people observe the world,from watching to experiencing,from watching to immersing.Image symbols are no longer just a way for people to observe the world,but gradually become a way of thinking for people to understand and grasp the world.The evolution of media technology is to meet the needs of audiences.As Paul Levinson believes,the extent to which media can compete with each other depends on whether they have unique performance to meet human needs.The theory of“humanization trend”and“compensation”coincides with the conjecture of our era about the relationship between technology and people.Expression packs,live streaming,VR,and various forms of audience satisfaction paths have emerged.