装饰艺术运动对欧美汽车标志设计的影响

The Influence of the Art Deco Movement on the Logo Design of European and American Automobiles

车标作为标志设计不仅仅是用于识别车辆特征,更重要的是在特定时代下体现品牌文化。文章以欧美汽车标志为例,从设计要素、设计形式和设计理念3个方面,阐释了装饰艺术运动对汽车标志设计的影响。装饰艺术运动不仅对当时车标设计产生影响,而且对后来车标演化过程中也有参考作用。

As a logo design,car logos are not only used to identify vehicle features,but more importantly,to reflect brand culture in a specific era.The article takes European and American car logos as an example to explain the influence of decorative art movement on car logo design from three aspects:design elements,design forms,and design concepts.The decorative art movement not only had an impact on the design of car logos at that time,but also had a reference role in the evolution of car logos later on.