消费心理学在展示设计中的应用

Application of Consumer Psychology in Display Design

随着社会的经济发展和人们生活质量的提高,人们的消费需求也逐年增长。消费者是商业发展的重要参与者,消费行为的发生才能带动经济的发展,因此,把握消费者的消费心理和消费行为才能对商业发展起到一定的指导作用。但如何从消费者心理出发进行成功的展示设计进而促进消费,则成为商品制造商和销售商最为关心的问题,基于此,本文结合一定的消费案例分析了消费心理学在展示设计中的具体应用。

With the economic development of the society and the improvement of people's quality of life,people's consumption demand is also increasing year by year.Consumers are an important participant in the development of business,and the occurrence of consumer behavior can drive the development of economy.Therefore,grasping the consumer psychology and consumer behavior can play a certain guiding role in guiding the development of business.However,how to successfully display design from the perspective of consumer psychology to promote consumption has become the most concerned problem for commodity manufacturers and sellers.Based on this,this paper analyzes the specific application of consumer psychology in display design combined with certain consumption cases.